PRIVACY POLICY
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PRIVACY POLICY
Paw Guardian by PZ LABS LLC
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Effective Date: July 22, 2026
Last Updated: July 22, 2026
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INTRODUCTION
Paw Guardian ("we," "us," "our," or "Company") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This policy describes:
• The types of personal information we collect from you
• How we collect, use, and protect that information
• Your rights regarding your personal data
• How you can contact us with questions or concerns
This Privacy Policy applies when you:
• Visit our Websites (www.pawguardian.com or affiliated domains)
• Make a purchase through our Websites
• Subscribe to our products and services
• Contact us through customer support, email, or social media
• Complete surveys, quizzes, or diagnostic tools on our platform
This Privacy Policy does not apply to:
• Information collected by third-party platforms (e.g., PayPal, Shopify marketplaces) through their own privacy policies
• Information about our employees or job applicants
• Third-party websites that link to our Services
By accessing or using our Websites or purchasing our products, you agree to this Privacy Policy. If you do not agree, please do not use our Websites or purchase our products.
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1. CHILDREN UNDER 18
Our Websites and products are intended for adults aged 18 and older. We do not knowingly collect personal information from anyone under 18.
If we discover we have collected information from a child under 18, we will immediately delete that information. If you believe we have information from someone under 18, please contact us at hello@paw-guardian.com.
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2. INFORMATION WE COLLECT AND HOW WE COLLECT IT
2.1 Information You Provide Directly
We collect the following personal information when you choose to provide it:
ACCOUNT AND SHIPPING INFORMATION:
• Email address (required)
• Phone number (optional, unless required for shipping or support)
• Postal/shipping address (required for order fulfillment)
• Payment information (processed by third parties; we do not store full card numbers)
PET AND HEALTH CONDITION INFORMATION:
• Information you provide via our diagnostic questionnaire or survey regarding your pet's health condition
• Specifically: whether your pet experiences ear or dental issues
• This information is voluntary and collected only when you opt-in through our quiz or survey
MARKETING AND COMMUNICATION:
• Email address for receiving promotional communications
• Preferences regarding communication channels
• Feedback, reviews, or comments posted on our Websites or social media
CUSTOMER SUPPORT:
• Any information you provide when contacting us via email, phone, chat, or social media
• Records of your correspondence with our support team
2.2 Information We Collect Automatically
As you navigate our Websites, we automatically collect certain information:
TECHNICAL INFORMATION:
• Internet Protocol (IP) address
• Browser type and version
• Operating system
• Device identifier
• Pages visited and time spent on each page
• Search queries and links clicked
• Approximate geographic location (derived from IP address)
TRACKING TECHNOLOGIES:
• Cookies: Small files stored on your device that enable us to recognize you and remember your preferences
- Session cookies (deleted when you close your browser)
- Persistent cookies (stored until you delete them or they expire)
• Web Beacons: Pixel tags that track email opens and website activity
• Analytics Tools: Google Analytics tracks your interactions with our Website to help us understand usage patterns and optimize performance
• Advertising Pixels: Meta Pixel (Facebook/Instagram) collects data about your interactions with our ads to help us serve targeted advertising
You can control non-essential cookies through our cookie consent manager, accessible at the bottom of every page. You may also configure your browser to refuse cookies, though this may limit your ability to use certain features of our Websites.
2.3 Information from Third Parties
We receive limited personal information from third parties:
• Payment Processors: Shopify Payments provides us with confirmation of transactions
• Shipping and Order Management: Loop Subscriptions provides subscription and order status information necessary to manage your account
• Analytics Providers: Triple Whale and Google Analytics provide aggregated analytics about Website usage
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3. HOW WE USE YOUR INFORMATION
We use the personal information we collect for the following purposes:
PROVIDING SERVICES:
• Creating and maintaining your account
• Processing your orders and subscriptions
• Sending order confirmations, shipping updates, and delivery notifications
• Providing customer support and responding to inquiries
• Processing refunds or handling returns
• Managing subscription renewals and billing
SUBSCRIPTIONS AND RENEWALS:
• Calculating subscription frequency and renewal dates based on your product selection
• Sending pre-shipment notifications (3 days before scheduled payment and shipment)
• Processing automatic recurring charges
• Managing failed payment retries and associated notifications
• Administering our 90-day money-back guarantee
COMMUNICATIONS:
• Sending promotional emails about our products and services (with your consent)
• Sending transactional emails (order confirmations, password resets, account notifications)
• Responding to your inquiries and providing customer support
BUSINESS OPERATIONS:
• Analyzing usage patterns to improve our Websites and services
• Detecting and preventing fraud or unauthorized activity
• Ensuring the security and integrity of our systems
• Complying with legal obligations
PRODUCT DEVELOPMENT:
• Collecting aggregate, anonymized insights about customer needs and preferences
• Using non-identifiable information to improve our formulas and product offerings
• Sharing aggregate insights with our manufacturing partners (without identifying you)
MARKETING AND ADVERTISING:
• Displaying targeted advertisements on Meta platforms (Facebook/Instagram) based on your browsing behavior
• Personalizing content and offers on our Websites
• Conducting surveys to better understand our customer base
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4. DISCLOSURE OF YOUR INFORMATION
We do not sell, rent, or trade your personal information. However, we may disclose your information to third parties in the following circumstances:
4.1 Service Providers
We share your personal information with third-party service providers who assist us in operating our Websites and conducting our business:
LOOP SUBSCRIPTIONS
Purpose: Subscription and recurring billing management
Privacy Policy: https://loopsubscriptions.com/privacy
SHOPIFY PAYMENTS
Purpose: Payment processing (PayPal Shop, Shop Pay, Amazon Pay, Apple Pay)
Privacy Policy: https://www.shopify.com/legal/privacy
SHOPIFY
Purpose: Website hosting and e-commerce platform
Privacy Policy: https://www.shopify.com/legal/privacy
GOOGLE ANALYTICS
Purpose: Website analytics and usage tracking
Privacy Policy: https://policies.google.com/privacy
META PIXEL
Purpose: Advertising and retargeting on Facebook/Instagram
Privacy Policy: https://www.facebook.com/privacy/policy
TRIPLE WHALE
Purpose: Shipping analytics and order tracking
Privacy Policy: https://www.triplewhale.com/privacy
KLAVIYO
Purpose: Email marketing and automation
Privacy Policy: https://www.klaviyo.com/legal/privacy
All service providers are contractually required to:
• Use your personal information only for the purposes we specify
• Maintain appropriate security measures to protect your data
• Comply with applicable data protection laws
• Delete your information upon our request
4.2 Legal Requirements
We may disclose your personal information if required to do so by law or if we believe in good faith that such disclosure is necessary to:
• Comply with a court order, legal process, or government request
• Enforce our Terms of Service and other agreements
• Protect the safety, rights, or property of our Company, our customers, or the public
• Detect, prevent, or address fraud, security, or technical issues
4.3 Business Transfers
If Paw Guardian is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction, your personal information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.
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5. SUBSCRIPTIONS AND AUTOMATIC RENEWALS
5.1 How Subscriptions Work
When you create a subscription with Paw Guardian, your order is managed through Loop Subscriptions. Here's how it works:
SUBSCRIPTION INTERVALS:
Your shipment frequency depends on your product quantity:
• 1 product: Ships every 40 days
• 2 products: Ships every 72 days
• 3 products: Ships every 100 days
AUTOMATIC RENEWAL:
Your subscription automatically renews on the scheduled date. Three (3) days before your scheduled renewal, we will send you an email notification alerting you that we will process your payment and prepare your shipment.
SUBSCRIPTION DISCOUNT:
Subscribers receive a discounted price compared to one-time purchases. This discount applies only to recurring orders.
5.2 Modifying or Cancelling Your Subscription
You may modify or cancel your subscription at any time by:
• Logging into your account and accessing your subscription management portal
• Contacting our customer support team at hello@paw-guardian.com
• Calling us at [Your Phone Number - Optional]
Timing: Your cancellation is effective immediately. If you cancel before your scheduled shipment date, you will not be charged for that cycle and no shipment will occur.
Refunds: If your subscription is cancelled before your order is shipped, you will receive a full refund (100%) of any payment already processed for that cycle.
5.3 Failed Payments
If a payment for your subscription fails, we will attempt to process it again using the following schedule:
• Attempt 1 & 2: 1 day after the initial failed payment
• Attempt 3 & 4: 2 days after the initial failed payment
• Attempts 5-8: 1 day between each attempt
During this process, you will receive notifications via email and SMS (if you provided a phone number) alerting you to the failed payment and any retry attempts.
If all payment attempts fail, your subscription will be suspended. You can reactivate it at any time by updating your payment information through your account or by contacting our support team.
5.4 Money-Back Guarantee
We offer a 90-day money-back guarantee on unopened products. If you are not satisfied with your purchase, you may return unopened products within 90 days of the original order date for a full refund.
Return Shipping: You are responsible for the cost of return shipping. Once we receive and inspect your returned products, we will process your refund within 5-7 business days.
Opened Products: Opened or used products are not eligible for refund for health and safety reasons.
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6. PAYMENT INFORMATION
6.1 Payment Processing
We do not directly receive or store your credit card or banking information. All payment processing is handled by Shopify Payments, which is PCI-DSS certified and supports the following payment methods:
• PayPal Shop
• Shop Pay
• Amazon Pay
• Apple Pay
• Credit/Debit Cards (via Shopify)
When you provide payment information during checkout:
1. Your payment information is transmitted securely to Shopify Payments
2. We receive only a tokenized reference to your payment method (not your full card number)
3. This token is used exclusively for processing your subscription payments and refunds
6.2 Use of Tokenized Payment Information
The tokenized payment data we retain is used only for:
• Processing recurring subscription charges
• Processing refunds or cancellations
• Generating invoices and transaction records
This information is never used for marketing, profiling, or any other purpose.
6.3 Data Retention for Payment Records
We retain payment records and transaction history for the periods required by law:
• Transaction Records & Invoices: 7 years (U.S. tax and accounting requirements)
• Tokenized Payment Reference: Retained per PCI-DSS standards and Shopify Payments' retention policies; deleted when no longer needed for processing
Shopify Payments' privacy practices are detailed in their privacy policy: shopify.com/legal/privacy
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7. COOKIES AND TRACKING TECHNOLOGIES
7.1 Our Use of Cookies
Our Websites use cookies to enhance your experience:
SESSION COOKIES (REQUIRED):
• Allow us to recognize you during your visit
• Enable your shopping cart and checkout functionality
• Help us understand which pages you visit
• Automatically deleted when you close your browser
PERSISTENT COOKIES (NON-ESSENTIAL):
• Remember your preferences and login information
• Track your browsing behavior for analytics
• Enable targeted advertising features
7.2 Cookie Categories
ESSENTIAL COOKIES:
• Required for basic Website functionality
• Cannot be disabled
ANALYTICS COOKIES:
• Google Analytics: Tracks how you use our Website to help us improve performance and user experience
• Data retention: 14 months by default
ADVERTISING COOKIES:
• Meta Pixel (Facebook/Instagram): Collects data about your interactions with our ads and Websites to help us serve targeted ads on Meta platforms
• Allows us to track conversions and optimize ad performance
• Your data is subject to Meta's privacy policy
PREFERENCE COOKIES:
• Remember your language, currency, and other preferences
7.3 Managing Your Cookie Preferences
COOKIE CONSENT MANAGER:
You can adjust your cookie preferences at any time by clicking the "Cookie Settings" link at the bottom of any page on our Websites. You may:
• Accept all cookies
• Disable non-essential cookies
• Customize which types of cookies you allow
BROWSER CONTROLS:
Most browsers allow you to refuse cookies or alert you when cookies are being set. Note that disabling cookies may limit your ability to use certain features of our Websites.
OPT-OUT OF TARGETED ADVERTISING:
• Facebook/Instagram Ads: Adjust your ad preferences through your account settings on these platforms
• Digital Advertising Alliance: Opt out of behavioral advertising at optout.aboutads.info/
7.4 Web Beacons and Tracking Pixels
We use web beacons (small electronic files) in our emails and on our Websites to:
• Track whether emails have been opened
• Track which links in emails you click
• Measure the effectiveness of our marketing campaigns
• Understand which pages are most popular
This data helps us improve our communications and Websites.
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8. YOUR CHOICES AND RIGHTS
8.1 Marketing Communications
EMAIL MARKETING:
If you subscribed to receive promotional emails, you may unsubscribe at any time by:
• Clicking the "Unsubscribe" link at the bottom of any promotional email
• Emailing us at hello@paw-guardian.com with "Unsubscribe" in the subject line
• Logging into your account and updating your preferences
Note: Even if you unsubscribe from promotional emails, we will continue to send you transactional emails (order confirmations, shipping updates, account notifications).
8.2 Accessing and Correcting Your Information
You have the right to:
• Access: Request a copy of the personal information we hold about you
• Correct: Ask us to correct inaccurate or incomplete information
• Delete: Request deletion of your personal information, subject to legal requirements
To exercise these rights, contact us at hello@paw-guardian.com with your request. We will respond within 30 days.
8.3 Data Portability
You have the right to request your personal information in a structured, commonly used, and machine-readable format (e.g., CSV). You may then transfer this information to another service provider.
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9. JURISDICTION-SPECIFIC RIGHTS
9.1 United States
Certain U.S. states have enacted privacy laws that provide residents with specific rights regarding personal information. If you believe your state has enacted such a law, or if you have questions about your privacy rights, please contact us at hello@paw-guardian.com.
9.2 United Kingdom
DATA PROTECTION RIGHTS:
If you are a resident of the United Kingdom, you have the following rights under the UK Data Protection Act 2018:
• Right to Access: Obtain a copy of your personal data
• Right to Rectification: Correct inaccurate data
• Right to Erasure: Request deletion of your data ("Right to be Forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Oppose processing for direct marketing and profiling
• Right to Lodge a Complaint: File a complaint with the UK Information Commissioner's Office (ICO)
LEGAL BASIS FOR PROCESSING:
We process your personal information based on:
• Your consent (for marketing and non-essential cookies)
• Performance of a contract (to provide our products and services)
• Compliance with legal obligations (tax, accounting, fraud prevention)
• Our legitimate interests (improving services, security)
DATA TRANSFERS:
Your personal information may be transferred to the United States (where our servers are located). This transfer is protected by appropriate safeguards as required by UK data protection law.
9.3 Canada
PIPEDA COMPLIANCE:
If you are a Canadian resident, your personal information is protected under the Personal Information Protection and Electronic Documents Act (PIPEDA). You have the right to:
• Access your personal information
• Request correction of inaccurate information
• Opt out of direct marketing
• Understand how your information is used
9.4 Australia & New Zealand
PRIVACY ACT COMPLIANCE:
If you are a resident of Australia or New Zealand, your personal information is protected under the Privacy Act 1988 (Australia) and Privacy Act 2020 (New Zealand). You have the right to:
• Access your personal information
• Request correction of inaccurate information
• Lodge a complaint with your privacy commissioner
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10. DATA SECURITY
We implement reasonable technical, physical, and administrative safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
OUR SECURITY MEASURES:
• Secure Socket Layer (SSL) encryption for data in transit
• Encrypted storage for sensitive data at rest
• Regular security assessments and monitoring
• Restricted access to personal information by authorized personnel only
• Contractual obligations requiring our service providers to maintain similar security standards
YOUR RESPONSIBILITY:
You are responsible for maintaining the confidentiality of your account login credentials. Do not share your password with anyone. If you believe your account has been compromised, contact us immediately at hello@paw-guardian.com.
LIMITATION:
While we implement industry-standard security measures, no system is completely secure. We cannot guarantee absolute security against sophisticated cyber-attacks or breaches. Your use of our Websites and provision of personal information is at your own risk.
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11. DATA RETENTION
We retain your personal information for as long as necessary to provide our services, maintain your account, and comply with legal obligations.
RETENTION SCHEDULE:
ACTIVE SUBSCRIPTION DATA
Retention Period: Duration of subscription
Reason: Service delivery
ACCOUNT INFORMATION
Retention Period: Until account deletion requested
Reason: Account maintenance
TRANSACTION RECORDS & INVOICES
Retention Period: 7 years
Reason: Tax and legal requirements
PAYMENT TOKENS
Retention Period: Per PCI-DSS standards
Reason: Payment processing and fraud prevention
EMAIL MARKETING DATA
Retention Period: Until unsubscribed
Reason: Marketing purposes
CUSTOMER SUPPORT RECORDS
Retention Period: 2 years
Reason: Service improvement and dispute resolution
GOOGLE ANALYTICS DATA
Retention Period: 14 months
Reason: Analytics insights
COOKIES (SESSION)
Retention Period: End of browser session
Reason: Technical functionality
COOKIES (PERSISTENT)
Retention Period: Until manually deleted or expiration
Reason: User preference retention
RIGHT TO DELETION:
You may request deletion of your account and associated personal information at any time. Upon verification of your request, we will delete your data within 30 days, except where:
• Retention is required by law (tax records, legal holds, accounting)
• We need the data to defend against legal claims
• The information has been anonymized
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12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
YOUR NOTICE:
• The "Last Updated" date at the top of this policy indicates when it was most recently revised
• Material changes will be announced via email (if you have provided an email address) or through a prominent notice on our Websites
• Your continued use of our Websites or purchase of our products after changes are posted constitutes your acceptance of the updated Privacy Policy
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13. CONTACT INFORMATION
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Paw Guardian
PZ LABS LLC
2333 Brickell Ave, D1 #33
Miami, FL 33129
USA
Email: hello@paw-guardian.com
Response Time: We will respond to all inquiries within 30 days of receipt.
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END OF PRIVACY POLICY
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